Performance Marketing LeadMarketing

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CS.MONEY is a leading CS2 skin trading service that allows users to easily buy and sell any of the game’s weapon skins, stickers and items.

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We offer:

  • Competitive salary;
  • Full working day, with flexible schedule.
All vacancies

Responsibilities

  • Lead the performance marketing function and drive systematic team development (team of 6). Manage specialists across PPC, web analytics, CRM, and SEO.
  • Create and defend media plans, including budget calculations, traffic forecasts, CPA, and ROI projections (Google Ads, Yandex Direct, Bing, Meta, partnerships, content marketing).
  • Optimize the end-to-end analytics flow and marketing architecture — from the ad click to the website transaction.
  • Develop strategies for traffic and budget allocation across channels.
  • Optimize the website’s marketing event system.
  • Set up dashboards and funnels to evaluate performance, analyze funnel bottlenecks, and formulate hypotheses to improve CR / ROI.
  • Initiate and analyze A/B tests and hypotheses to improve advertising effectiveness.
  • Conduct market and competitive research to identify growth opportunities.

Requirements

  • 4+ years of experience in performance marketing, including analytics and media planning; 2+ years in a leadership role.
  • Experience in e-commerce projects and close collaboration with product teams.
  • Strong understanding of attribution, funnels, unit economics, LTV, CAC, ROMI.
  • Excellent command of GA4, GTM, Appsflyer, Looker Studio; experience building analytics systems.
  • Ability to set tasks for analysts and developers and to verify tracking accuracy.
  • Strong analytical and strategic thinking skills.
  • English level B1 or higher.

Apply now

cs.moneyPerformance Marketing Lead