Influence Marketing Managermarketing

We're looking for an Influence Marketing Manager who has a strong grasp of the gaming/esports space, knows how to find strong international influencers, and can build long-term relationships with them.

We need someone who doesn't just buy integrations: someone who can analyze results, test new approaches, negotiate effective terms, and find unconventional ways to promote the product.

It's also important that you understand Counter-Strike and play CS yourself — most of the work is tied to this audience and its content.

What you'll be doing

• Writing briefs and specs for ad integrations on YouTube, Twitch, and Kick.
• Finding and vetting relevant influencers in international markets.
• Continuously growing and maintaining the contact database.
• Negotiating with influencers and agencies: discussing formats, pricing, and terms, and bargaining.
• Tracking integration release timelines, content quality, and compliance with the agreed brief.
• Analyzing placement performance and maintaining systematic reporting.
• Working with core influence marketing metrics and making decisions based on campaign results.
• Continuously testing new hypotheses, formats, and traffic sources.
• Finding non-obvious and effective ways to promote the product through influencers.
• Building long-term relationships with bloggers and streamers, involving them in the product, and developing barter collaboration formats.
• Working with vertical content formats: Shorts, Reels, TikTok, and similar formats.
• Managing a team of managers who handle micro-influencer onboarding through a referral model.

What matters to us

• 2+ years of experience in influence marketing.
• Experience specifically with international markets.
• Experience in gaming, esports, or related fields.
• A good understanding of the Counter-Strike industry and a personal interest in the game.
• English from B1 — enough for correspondence and negotiations with international partners.
• Understanding of basic marketing metrics and key influence marketing indicators.
• Ability to independently find influencers — both manually and using specialized tools.
• Having your own influencer database is a big plus.
• Ability to write clear and detailed briefs and specs for integrations.
• Being able to show examples of campaigns or briefs you've delivered is a plus.
• Ability to work systematically with spreadsheets, databases, and reporting.
• High attention to detail: deadlines, agreements, integration content, and placement accuracy.
• Ability to evaluate not just reach, but the real effectiveness of working with a specific influencer.

Nice to have

• Your own network of contacts among international YouTube and Twitch creators.
• Experience working with Counter-Strike influencers.
• Experience building referral or ambassador programs.
• Experience managing a small team.
• Understanding of gaming product promotion mechanics and the specifics of the gaming audience.

Why work with us

• A passionate team: we build products we're proud of ourselves.
• Flexible schedule and remote work. Comfortable if you're in GMT+1 – GMT+8 time zones.
• Continuous growth: we pay for training, buy books, and run internal and external courses.
• Benefits: private health insurance, meal, sports, hobby, English classes, and psychologist compensation.
• The chance to influence the growth of one of the biggest brands in the esports industry.