Global Competitive Gaming Market Surges, Reached $64.4 Billion and Over 28% Gaming Market Share in 2022
The global gaming market size is poised to exceed $300 billion by 2025 - according to a study conducted by ex corp., a leading developer of services for competitive gaming, in collaboration with renowned analytical agency Nielsen. It highlighted the remarkable growth and potential of competitive gaming, which has surged since 2020 and reached $64.4 billion in 2022, capturing over 28% of the overall gaming market share.
Full report for detailed insights on the competitive gaming market
As the gaming and esports industry continues to expand, industry experts predict a slower yet steady growth rate of 8.0% until 2026, building upon the impressive 14.4% compound annual growth rate witnessed between 2017 and 2022. Сompetitive gaming is the fastest-growing category in the industry, with a 73% increase compared to 2020. In comparison, the casual gaming category experienced a 53% increase, and the esports category saw a 50% increase. Despite its rapid growth, esports remains a small component of the overall market, representing just 1% of the total market share.
In terms of genre popularity, shooter games maintain their position as the frontrunner, boasting the highest number of monthly active users, reaching an impressive 428 million in 2022. This trend has persisted for the past five years, solidifying the shooter as the leading game genre in 2022. Role-playing games (RPGs) followed closely behind with 285 million players, while strategy games captured the interest of 269 million gamers. 168 million players participated in multiplayer online battle arena (MOBA) games. Additionally, sports games attract 118 million players, and simulation games appealed to 88 million gamers. These numbers demonstrated the diverse preferences and wide-ranging appeal of various game genres in the global gaming market.
Shooters proved to be the leaders not only in users number but also in revenue. It has amassed a remarkable $36.0 billion in total monthly digital revenues. Close behind, the RPG genre secured an impressive $28.7 billion in financial income. Sports games made a notable impact, generating $15.0 billion in revenue. The Strategy genre achieved a substantial revenue of $14.8 billion. MOBA games, mostly represented by DotA2 and League of Legends, obtained $9.9 billion in revenue, attracting a dedicated and enthusiastic player base. Lastly, the Simulation genre achieved $9.2 billion in revenue, allowing players to experience virtual versions of real-life activities or scenarios, such as flight simulators, city-building simulations, or life simulations.
The study conducted by ex corp. and Nielsen also forecasts the global gaming market to reach a value of over $302 billion by 2025. The Asia Pacific region has been a driving force behind this growth, contributing more than half of the global market value in 2022, surpassing $121 billion. North America accounted for $61.6 billion, and EMEA contributed $50.6 billion, making up approximately a quarter of the total market size each. Latin America remains a relatively under-developed gaming and esports market; in 2022, it contributed approximately 1.7% of global spend, or $3.9BN
In a groundbreaking development, the study highlights that China has emerged as the largest single gaming market in the world, surpassing the United States in 2022. China's gaming market reached over $62.9 billion, constituting 27% of the total market share. The United States followed closely with $57.1 billion (24%), while Japan and South Korea, two others major Asian markets, contributed $25.7 billion (11%) and $13.1 billion (6%) respectively. Other top gaming markets include the UK, Germany, France, Canada, Italy, and Australia.
Combined together, top 12 countries representing over 83% of the total global gaming spend.
- South Korea: 28% of competitive gamers. Average monthly spending: $37.3
- Japan: 14.1%, $34.0
- United Kingdom:13.7%, $38.9
- France: 10.7%, $39.1
- Australia: 8.6%, $43.3
- United States: 7.8%, $52.4
- Russia: 7.8%, $22.3
- China: 6%, $14.8
- Canada: 5.6%, $40.3
- Italy: 4.6%, $35.6
- Germany: 4.5%, $44.5
- Brazil: 4%, $4.3
Nielsen is a renowned analytical agency, providing comprehensive market research and insights across various industries. Their expertise in data and analytics helps businesses make informed decisions and drive growth.